A WooCommerce e-shop starts at €900 + VAT at DOT, with a typical turnaround of 2–10 days and a written delivery date in every quote. The final price depends on your products, payment methods, shipping setup, and any system integrations you need. Below you’ll see exactly what drives the cost up, what you pay afterwards, and what a proper price should include — no fine print.
Why there’s no single price for everyone
Ask five agencies “how much does an e-shop cost” and you’ll get five different answers. All five may be honest. The reason is simple: a store with 20 products and cash-on-delivery is not the same project as a store with 2,000 products syncing with your warehouse software.
These are the main things that determine the price:
- How many products you have. It’s not just the number. It’s whether they have variations (sizes, colours), whether photos and descriptions are ready, and who enters them — you or us.
- How you’ll get paid. Card, cash on delivery, bank transfer, instalments. Every payment method needs setup and testing with real transactions.
- How you’ll ship. Courier integration for automatic vouchers, shipping charged by weight or region, in-store pickup.
- Connections to other systems. If you run an ERP or inventory software and want stock to sync automatically, that’s serious work and is priced accordingly.
- How custom you want the design. A clean, well-built design costs less than a fully bespoke look created from scratch.
That’s why DOT never quotes a number without knowing the specifics. You tell us what you need, and you get a written quote with a specific price and a specific delivery date. Our packages and prices are public, so you know your starting point.
The cost components, one by one
So you can compare the quotes you collect on the same basis, here’s what a proper e-shop price should cover:
| Component | What it means in practice | How it affects the price |
|---|---|---|
| Design | How the store looks and works on mobile and desktop | Clean, proven design = base. Fully custom = extra |
| Store setup | Categories, product pages, cart, checkout | Included in the base price |
| Payments | Connecting your bank or payment provider, testing | Each additional method adds work |
| Shipping | Rate zones, courier integration | Simple rates = base. Automatic vouchers = extra |
| Products | Entering items with photos and descriptions | A few products = included. Hundreds = agreed separately |
| Speed & security | Caching, proper configuration, protection | At DOT this is part of the build, not an add-on |
| ERP / inventory | Syncing stock and orders | Priced separately, depending on the system |
If a quote looks suspiciously cheap, something from this table is usually missing. And you’ll pay for it later — in delays, a slow site, or “that wasn’t in the scope.”
Why we build with WooCommerce
WooCommerce is the online-store system built on WordPress, and it’s our default choice for e-shops. The reasons are practical:
- The store is yours. You’re not renting a platform. If you want a different partner or different hosting tomorrow, you take it and go.
- Low running costs. No monthly platform subscription, no percentage taken from your sales.
- It works with the Greek market. Greek banks, couriers, cash on delivery — everything connects.
- It grows with you. Start with 30 products, reach 3,000 without changing systems.
If a project genuinely needs something else, we build custom solutions too. But for most Greek e-shops, WooCommerce is the sensible choice: proven, yours, with no monthly “rent.” See the full e-shop, performance and SEO service.
Running costs — the honest version
This is where many stay quiet, and surprises follow. An e-shop has three ongoing costs after the build:
- Hosting. The “space” where your site lives, usually paid yearly to the provider.
- Payment fees. Your bank or payment provider keeps a small percentage of every card transaction. This is true everywhere, on every platform.
- Maintenance. System updates, backups, checking that everything works. A store that takes payments can’t be left unattended.
For the third one there’s DOT’s care plan: maintenance at a fixed monthly cost, so you know in advance what you’re paying and never worry when an update comes out.
Speed, SEO and security: part of the price, not “extras”
A slow e-shop loses customers before they even see your products. That’s why at DOT, speed, SEO fundamentals and security are part of the build — not sold as add-ons.
This isn’t theory. On cookiesmaster.gr we took over a store weighed down with unnecessary add-ons and lightened it:
- We reduced plugins from 47 to 31 — fewer add-ons means fewer things that can break.
- We added caching, so pages open instantly.
- We improved Core Web Vitals — the speed metrics Google measures — along with the store’s security.
When comparing quotes, ask directly: “Are speed and security included in the price, or charged separately?” The answer tells you a lot.
Already have an e-shop that loads slowly?
You don’t always need a new e-shop. Often the problem is the setup: too many plugins, no caching, neglected updates. In those cases, improving what you have costs less and is delivered faster than a rebuild from zero.
Here’s how we handle it: we look at your store, find what’s weighing it down, and tell you in writing what we recommend — fix or rebuild — with a price and a date. And if all you need is a company website without sales, our website design and build starts at €500 + VAT.
How we work: written price, written date
Every DOT quote puts three things in writing: exactly what will be delivered, what it costs, and when it will be ready. Typical turnaround for an e-shop is 2–10 days, depending on size.
And because words alone are not a commitment, there’s our guarantee: if we’re late through our own fault, the final payment milestone is free. If the delay comes from your side — say we’re waiting on content, or the scope changes — the date moves, and we confirm it in writing. No misunderstandings on either side.
We’re based in Athens and work with businesses across Greece, in person or remotely.
Get a quote for your e-shop
Tell us what you sell, how many products you have, and what integrations you need. We’ll reply within 1 business day with a free, detailed quote: a specific price, a specific delivery date, all in writing. Send us your request here — no commitment, no pressure.